The case for owning a home-service business.
HVAC, plumbing, electrical, roofing. Boring industries, durable cash flow, and an aging owner-operator class that almost no one is positioned to buy from properly. We think it’s one of the best risk-adjusted bets in the Midwest right now.
Pick any small or mid-sized city in the central United States. Drive around for a morning. You’ll pass twenty home-service businesses — heating and air, plumbing, roofing, garage doors, lawn and landscape, pest control. Most of them are owned by someone in their late fifties or sixties, started by him or his father, run on a crew of eight to twenty, doing a million to five million in annual revenue, and quietly cash-flowing six or seven figures of seller’s discretionary earnings.
Almost none of these businesses are listed for sale. The owners haven’t hired a broker because brokering a $3M revenue HVAC business is awkward — the broker fees compress the proceeds, the marketing process spooks the crew, and the owner doesn’t actually want to sell to anyone he doesn’t like. So nothing happens. The business gets handed to a son who doesn’t want it, or it’s sold to a private equity roll-up that closes the local office two years later, or — most often — it’s simply wound down when the owner retires and the trucks go to auction.
That’s the gap we’re trying to step into. We’re a buyer who can move at the speed the owner actually wants — slow enough to do it properly, fast enough that nothing leaks. We pay in cash, with a structure the seller actually understands. We don’t re-trade on diligence findings we should have asked about up front. We keep the name on the door and the crew on the trucks. The bookkeeper stays. The dispatcher stays. The brand the owner spent twenty-six years building stays.
Why we like the asset class: home-service businesses are recession-durable in a way that’s easy to underestimate from a spreadsheet. Furnaces fail in February whether or not the economy is healthy. The water heater leaks in any market cycle. Customers prefer the local operator their neighbor recommended over the consolidated brand they saw an ad for. The business is fundamentally relationship-driven, which means a competent operator with a long horizon will outperform a financial operator with a short one for as long as the asset class exists.
The risk is operational, not financial. A home-service business is a logistics business — getting the right tech to the right job at the right time, on a truck that’s stocked. If the dispatcher quits, you have a real problem. If the lead service tech quits, you have a bigger one. That’s the work. That’s also the moat.
If you own a home-service business in or around the Wichita metro and you’re starting to think about what comes next — even if you’re two years out and don’t want to commit to anything — that’s a useful conversation to have. We’re not going to push. We’ll listen, learn the business, and if there’s a fit, propose a structure that respects what you built.